why favicons are important ?

Vashnavichauhan
2 min readAug 16, 2021

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A favicon is a small 16×16 pixel icon that serves as branding for your website. Its main purpose is to help visitors locate your page easier when they have multiple tabs open. Due to their tiny size, favicons work best as simple images or one-to-three characters of text. Favicons are not to be confused with logos but are sometimes the same. Due to its small size and resolution, the favicon may need to be an even smaller sizer or part of a company’s original logo.

Creating a favicon is a small but important step to setting up a business website. It adds legitimacy to your site and helps boost your online branding as well as trust from potential consumers. They are an immediate visual marker for the website which enables easy and quick identification for web users as well as unifies all of the various browser components into a well branded browsing experience.

Are Favicons important for SEO?

Favicons are not directly responsible for your Search Engine Optimization, however, they are indirectly responsible and are an important tool for improving your ranking on search engines. Below are some examples of how having a favicon can help your SEO:

  1. User Friendly Websites Lead to Increased Use:

Having a user friendly website indirectly improves your search engine rankings. Having a favicon visible on your browser tabs, bookmarks, history archives and so on helps your users save time by allowing them to identify and browse your website without difficulties

2.Bookmarks:

A favicon gives you an advantage over websites that don’t use one. The Chrome browser by Google deducts certain search ranking signals for websites bookmarked on the web. If you don’t have a favicon on your website then you may miss out on the chance of being bookmarked on the Chrome browser, indirectly missing out on one of many search ranking signals.

3.Branding and Visibility:

A favicon is a visual representation of your website and business, so users will identify with your brand based on the favicon you use. SEO is all about branding and marketing and the more visible your website is, the more users are likely to click on your website and remember who you are.

some websites where you create your own favicon:

  1. favicon generator
  2. favicon icon
  3. ionos

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